The all new Ather app
Increased user retention by 25%, best UX design award winner
Design Strategy
Stakeholder alignment
User Experience Design
Created for
Timeline
8 months
Team
Anurag Baratare, Krishnan Laxman, Venus Malik, Unnikrishnan Manoth
About The Ather App & Ather Connect
The Ather App is your go-to companion for managing and getting the most out of your Ather electric scooter. It’s all about making EV ownership easier, smarter, and more enjoyable, giving you everything you need right at your fingertips.
Ather Connect is the tech backbone that powers all the smart features of your scooter. It links your ride to the app and the cloud, offering subscription plans to unlock advanced perks that make your scooter even more awesome.
Together, the Ather App and Ather Connect turn your scooter into a fully connected, smart mobility experience. They bring convenience, efficiency, and data-driven insights to the table, setting Ather apart as a leader in India’s EV game.
Goals of the project
1
Redesign the old Ather app to create a more user-friendly, visually engaging, and seamless experience, driving higher adoption and satisfaction among users for buying the Ather connect subscription.
2
Integrate diverse requirements from teams like charging infrastructure, customer service, Ather Connect, and accessories into a unified app experience that meets organisational goals while maintaining a seamless user journey.
Who is it for?
Current app users
Existing users of the Ather app who expect the most important information: like scooter status, charging updates, and ride statistics, to be easily accessible and within reach for a hassle-free experience.
New customers
First-time users looking for an easy and engaging onboarding experience to help them get the most out of their Ather scooter and app features.
Product Owners at Ather
Internal stakeholders from various teams (e.g., charging infrastructure, customer service, Ather Connect, and accessories) who aim to provide their services more seamlessly through the app, ensuring alignment with user needs and business goals.
Understanding requirements
To redesign the Ather app, we engaged with stakeholders, including product managers and product owners from key verticals like Charging Infrastructure, Accessories and Merchandise, Scooter Service, and Ather Connect. Through these discussions, we gathered their requirements, ensuring a clear understanding of business objectives. This step was crucial in balancing organizational goals with customer needs, enabling us to create a cohesive and user-centric app experience that aligned with both perspectives.
Sense making - Designing a structure for the all new Ather app
Once we gathered the requirements, our team focused on understanding the users' needs and motivations for interacting with the Ather app. This research informed the design structure of the home screen, which aimed to address three core questions:
1
Is the scooter ready to go?
This section provides users with essential information about their scooter's readiness, such as battery charge, tire pressure, and system status, ensuring a hassle-free start to their journey.
2
Where does it need to go?
Here, the app facilitates trip planning by offering navigation features, destination suggestions, and charging station locations, enabling users to plan their routes efficiently.
3
How was the ride?
This segment focuses on post-ride feedback, offering ride statistics, total savings and detailed analytics for enthusiasts who enjoy reflecting on and improving their riding experience.
The app integrates with the scooter
The outcome
Next steps
Ather app involved iterative design and validation. We began by creating wireframes and low-fidelity prototypes to visualize the core user flows. These prototypes were tested with a select group of users to gather feedback on functionality and usability. Insights from these sessions guided refinements in the interface design, ensuring alignment with user needs. Concurrently, we collaborated with developers to assess technical feasibility and set priorities for implementation, while maintaining open communication with stakeholders to ensure the design met both business and user objectives.