TrueSparrow • 2021–22

Thursday.social - A space for remote teams

The Lounge: three people on the video stage at the top, and user cards moving around the room below
Timeline
6 months
Role
Founding Designer
Team
Harshit BeniwalRucha Joshi
Focus
Design strategy, 0→1 product, launch

TL;DR

As founding designer at TrueSparrow, I shaped Thursday.social from concept to launch: defining the experience, designing the UX/UI, and collaborating on the launch. The product won Product Hunt’s Golden Kitty Award and went on to host 10K+ socials.

10K+socials hosted
1,000+remote teams

Context

Building a platform during the pandemic when teams were moving remote.

When work moved online during the pandemic, most tools focused on helping teams get things done. But the coffee breaks and spontaneous chats between meetings were harder to recreate. During discovery, we found that teams were missing those everyday moments of connection, not just a better way to work together.

Thursday was built for that gap. Its Lounge space gave remote teams a shared space to chat, unwind, and play mini-games, with work left at the door. Instead of another meeting in a video grid, it was a place to spend time together as people, not just colleagues.

Research & Insights

Teams were productive, but they’d lost the feeling of being a team.

Remote work made us more productive, but the Great Resignation highlighted a disconnect: people were connecting to their work, not each other.

We interviewed 25+ remote workers to understand why.

What we learned

Static video grids make socializing feel flat.

Employees described Zoom as static and boring. The format of a video call made casual conversation feel forced, rather than social.

People want different ways to participate.

People wanted to take part in different capacities. Not everyone wanted to be seen on camera.

Organizing socials is work in itself.

Planning a social was a task no one felt ready for. Hosts had to find activities and build interest alongside their day jobs.

Remote employees

Pain points

  • Feel isolated and disconnected from work.
  • The day feels dull and repetitive.

Needs

  • Regular, natural social moments at work.
  • A sense of belonging.

Organizers and hosts

Pain points

  • Socials are hard to organize and get little interest or feedback.
  • Hard to find activities people enjoy.

Needs

  • Run regular socials without spending much time.
  • More engagement from employees.

Management · secondary

Pain points

  • Employees burn out, often without realizing how much social time matters.

Needs

  • An effective remote working environment.
  • Higher productivity while remote.

Approach

Turning passive participation into active engagement.

The space was designed to turn passive participation into active engagement, while making it easier for hosts to schedule, run, and reflect on team socials.

Real conversations happen in small groups

Socializing is more effective in small groups. However, splitting people apart without a shared space didn’t feel like a team anymore.

Sketch: small clusters of people, drawn as grey circles, spread around a room
Real life socializing
Sketch: a grid of video tiles under two bars
Online socializing

Online spaces that feel like a room

We wanted to find a balance between the rigidity of Zoom that makes it ineffective for social events and the complexity of tools like Gather Town that make it cumbersome.

Sketch: a grid of video tiles beside a list of answers
Would you rather on other tools
Sketch: the screen split in two, green on the left and blue on the right, with people’s cards on each side and one on the divider
Would you rather in Thursday

Building the Lounge

A space that feels like a room to gather

The Lounge works like the lounge in an office: a shared room where people gather. Your cursor is you. Move it and you move through the room, so everyone’s presence is visible at a glance.

Research showed why video tools fall short here: they have no sense of space, and they feel cramped for social catch-ups. A grid of faces makes reactions hard to read and hides the body language, the hand movements and gestures, that real conversation runs on.

So we built the Lounge!

The Lounge: a stage for video at the top, a scoreboard after a mixer on the left, and trophies by winners’ cards on the right

Video on Thursday

User joins the stage to turn on their cameras.

Starting conversations

Users come back to the Lounge after mini-games. The scoreboard shows the winning teams.

Adding delight

Winners and top scorers have their cursors changed to a trophy!

Glimpse of the Lounge

User cards

User cards moving inside a room with walls. It balanced three things: easy to understand, spatial, and fast.

Shake your card and roam. In ‘This or that’, pick a side by walking your card over.

React with your card: hearts, laughs, thumbs up and more.

Back in the Lounge after a mixer, winners get custom cards, which start conversations on their own.

Chat for comments, quick hellos and more.

Designing the Mixers

Small groups into Mixers

Mixers are short breakout activities (games, discussions, challenges, team-building) played in small groups so everyone takes part. Like a team games night, the activity isn’t the point. The connection is.

Room size follows the activity: bigger groups for lively games, smaller ones for quieter talks. Small groups keep conversation natural, with fewer awkward silences and less call fatigue.

Breakout rooms on video calls feel lifeless: a screen full of faces, and nothing to do with your hands. Mixers are the opposite. Even when you’re just listening, there’s something to move or react with.

Would you rather: the room is split in two. On the left, ‘Lose all your teeth’ with two players; on the right, ‘Lose all your hair’ with two players

Would you rather

Doodle race: everyone draws ‘Grapes’. A big drawing of grapes marked ‘Got it correct!’, with other players’ doodles and guesses such as ‘Factory?’ and ‘Crocodile?’

Doodle race

Charades, round 1 of 5: two teams, Lazy horses and Sleepy sloths, with a row of players each, and a man acting out the word ‘whistleblower’ in the middle

Charades

Rapid rendezvous, round 1 of 3: two people laughing in a quick video chat, with the prompt ‘Your funniest childhood memories’

Rapid rendezvous

Dashboard

Dashboard: for organizers

The dashboard was designed so organizers could start with one click or customize it endlessly to suit their team’s needs. Hosts could schedule socials to their calendars, have new activities scheduled automatically using templates, and share them with the whole team using our Slack bot.

The dashboard: Quick Socials, a grid of mixer templates such as Creative collab, What inspires us?, Fun break and Welcoming new hires, each with Schedule and Start now
The dashboard with one template open: Welcoming new hires, with the mixers it includes and the buttons Start now and Schedule for later

Impact

We launched Thursday.social on Product Hunt

10K+socials hosted
1,000+remote teams

What teams said

  • Anshuman ✨ thinks you’re cool, so he@ayyDhar

    +1 on everything Sneha said, go check out their website… You’ll know what I mean.

    After going through their website I was def expecting this to be a paid product. But it wasn’t 11/10 work done by the team.

    If you have a remote team, I’d 110% recommend giving this a try

  • Suhas@Zeda96

    Man, this looks soo fun. what the heck. This is like those detox drinks you want to have every now and then to clean the system. This would fit right into any design team that often require breaks. So excited for this! Good work peeps @ThursdayByFolly. Check it out @DeXyris

  • Timothy Moore@Timoteo1275

    My first tweet is a shoutout to @ThursdayByFolly - used this for a team social hour today and found it to be really fun. Can’t wait to see what other additions will be added!

  • Goutham Jay@gouthamjay8

    The product is fun-filled while the on-boarding was so seamless🤩
    Have a look at it if you’re up for playing games on a social call with friends

  • Sarah 🌙 Park@itsmesarahp

    Playing around with thursday.social today, and this is SO fun for remote teams. The mini games are super fun, but the lounge is where it’s at 🔥

  • AdityaCommunity @ Product Hunt · 42 reviews

    ?makers this is just superb. Love the product, especially that tooltip! Had my first hangout and it was so much fun. Now, I don’t know any other better team hang-out platform. Btw, I converted right at the ‘no sign, no install’ stage.

    Product Hunt review ·